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Originally titled “How to Go From Commodity to Category King”, in this guest workshop I did for the late, well-known and well-loved Malaysian direct response marketer Kenneth Yu…

I break down:

• How to go from being a commodity to becoming the category king
• The 4 most important ideas from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• The 5 pillars of a personal brand that means something
• My proprietary “T.R.O.L.L. Framework”
• …And so much more!

Time stamps:

• 00:00 Category King Mindset
• 00:18 Meet Nabeel And His Brands
• 01:36 Commodity Problem And Proof
• 02:55 Immutable Laws Of Marketing
• 04:57 Niching Into Email Marketing
• 05:31 From Village Shops To Personal Brands
• 08:53 People Like You Like You
• 12:11 Stop Being White Rice
• 13:30 Bruce Lee On Authenticity
• 15:44 You Are A Media Company
• 16:33 Antifragile Controversy
• 18:21 Overton Window And Contrarian Ideas
• 19:58 Troll Framework Pyramid
• 23:54 Risk and Authenticity
• 24:27 Q&A Bandwagon Stances
• 26:15 Values Over Opinions
• 28:13 Email Brand Breakdown
• 30:41 Building Real POV
• 31:43 Fans Haters and Ads
• 32:55 Writing for Clients
• 35:27 Organic Brand Journey
• 38:32 High Signal Content
• 41:43 Learner Content Examples
• 42:58 Bruce Lee and Newsletter

Originally published on dropkickcopy.com​