Originally titled “How to Go From Commodity to Category King”, in this guest workshop I did for the late, well-known and well-loved Malaysian direct response marketer Kenneth Yu… I break down: How to go from being a commodity to becoming the category king The 4 most important ideas from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout The 5 pillars of a personal brand that means something My proprietary “T.R.O.L.L. Framework” …And so much more! Time stamps: 00:00 Category King...